Role: Consultant / business mentor

Sector: Consumer goods; musical instruments

Functional Areas: New product development; distribution channel management, pricing, forecasting and stock management

The Brief:

Support new owner to re-establish Stylophone as a recognised brand of affordable UK designed analogue synthesisers.

Activities:

• Built long term financial model to forecast sales, purchases, stock and cashflow requirements

Support and advise owner to:

• Establish processes and identify suppliers to take bench prototypes of new products through to commercial manufacture

• Identify and negotiate with Far East manufacturers to supply products in volume

• Regain control of pricing and sales channels in the UK and overseas

• Restructure international and UK distribution, set up retail trade accounts and sell direct from the website and on Amazon

Results:

Stylophone continues to grow rapidly, generating profitable sales both in the UK and internationally both from its original heritage products and a range of newly launched products that continue to receive great reviews from musicians.